Multi-Feed Center brings sports data from multiple providers into one platform, helping operators manage live events, data feeds, and betting markets. I developed its brand identity and UI foundations, creating a consistent visual language for a data-heavy product.
Designing clarity into a complex sports-data platform
Year.
2025
Category.
Sports technology
Client.
TNT Soft
Behind every live match is a constant flow of information. MFC helps operators bring that information together, configure data feeds, and oversee automated workflows. My challenge was to modernize the interface while working within the product’s existing structure. I started by auditing the application and identifying recurring components and inconsistencies. From there, I established shared rules for color, typography, spacing, and interaction, alongside a visual identity that reflected MFC’s purpose: connecting fragmented data into one system. The details were practical as well as visual. A refined brand orange addressed contrast issues, monospaced numerals supported alignment in data-heavy views, and writing guidelines made messages more consistent and actionable. I translated these foundations into reusable components, giving development a clear reference for evolving the interface.
